Lean Acquisition
Free & Low-Cost Promotion
Free promotion is useful for testing messages and building early distribution, but it usually trades money for time, repetition and lower average intent.
A practical sequence
- Use free channels to identify messages that attract attention.
- Send visitors to a trackable page.
- Repeat consistently enough to see patterns.
- Promote proven messages into stronger paid channels when justified.
What to watch for
- Expecting free traffic to behave like high-intent paid traffic.
- Spreading effort across too many channels at once.
- Failing to capture leads from visitors who are not ready to buy.